U.S. pet toys market tops $1 billion

ROCKVILLE, Md. — Toys is the largest durable dog and cat petcare category with sales crossing the $1 billion threshold in 2016, up from $851 million in 2011. This reflects a compound annual growth rate (CAGR) of 4 percent, according to market research firm Packaged Facts in the brand new report Dog and Cat Toys: U.S. Pet Market Trends and Opportunities. Packaged Facts forecasts similar annual gains looking ahead to 2020.

As in the overall market, dogs account for the lion’s share of sales, at 75 percent in 2016, with cats accounting for the remaining quarter. Dog toys continue to see steady growth in sales as one of the faster growing segments within the durable petcare category. Much of the growth can be attributed to the steady demand in sport and fetch toys as well as renewed interest in chew toys and a new love of more durable plush toys. Packaged Facts pinpoints the uptick in chew and plush dog toys as a promising opportunity for both pet product manufacturers and retailers.

Historically, dog owners have always been more willing to purchase toys for their pets than cat owners, notes David Sprinkle, research director for Packaged Facts. A look at households by pet type over the last six years shows this trend has been consistent over the entire period. It is also worth noting that the percentage of households with either cats or dogs purchasing toys has stayed above 53 percent for this period as well, although there have been larger shifts in the percentage of households buying toys that own just cats or just dogs. However, the biggest change, and a positive one at that, is in households with both cats and dogs. In these homes, toy purchasing has gone from 57 percent of households buying toys in 2011 to 67 percent of households in 2016.  

Pet humanization and “pets as family” trends play pivotal roles in growth within the toy industry. For instance, there is an extremely strong tendency for dog owners to use new toys as a way to pamper their pet. In fact, survey data reveal that 88 percent of dog owners agree they enjoy pampering their pet with new toys. Of course, long gone are the days when any old stick or old shoe would do for a toy. Attitudes have shifted significantly over the decades, and now only 36 percent of dog owners say their pet regularly uses household items as toys more than commercial toys, which is great for pet toy manufacturers.

About The Report

Dog and Cat Toys: U.S. Pet Market Trends and Opportunities provides an in-depth analysis of dog and cat toy sales through all channels in the U.S. market, focusing on the key categories of toys driving the market and highlighting sales trends. The report covers sales of chew, plush, rubber, fetch, tug, and puzzle toys, as well as cat scratchers and cat stands, discussing the top marketers in each category. All information and analyses in the report is highly accessible, presented in concise text and easy-to-read and practical charts, tables, and graphs.

View additional information about Dog and Cat Toys: U.S. Pet Market Trends and Opportunities, including purchase options, the abstract, table of contents, and related reports at Packaged Facts’ website: https://www.packagedfacts.com/Dog-Cat-Toys-Pet-Trends-Opportunities-11002400/.      

SOURCE Packaged Facts